Labubu Series Guide: Complete Collection Breakdown
🎯 Quick Take: Understanding Labubu Series
If you've fallen down the Labubu rabbit hole, you've probably noticed there are... a lot of series. Like, a confusing amount. Each with different themes, styles, and vibes. Which ones should you collect? What's the difference between them?
This guide breaks down every major Labubu series so you can make smart collecting decisions instead of impulse-buying everything. From the playful Wacky Mart series to fashion-forward collaborations like Naruto, we're covering what makes each series special and which might be perfect for your collection.
Short answer: Labubu series span everyday themes (energy drinks, macarons), lifestyle concepts (Wacky Mart convenience store vibes), major collaborations (Coca-Cola, Naruto), and emotional themes (Why So Serious). Choose based on personal aesthetic, budget, and what actually makes you happy, not FOMO.
How Labubu Series Actually Work
Unlike some collectibles where "series" means completely different characters, Labubu maintains the same core character design, those pointed ears, fuzzy texture, and signature smile, across every series.
What changes between series:
- Themes and styling (outfits, accessories, props)
- Color palettes (pastels vs. bold colors)
- Size and format (plush, vinyl, pendants, keychains)
- Packaging design (unique box art per series)
- Collaborations (brand partnerships add exclusive elements)
Think of it like collecting different outfits for the same beloved character. The personality stays consistent; the presentation evolves.
💡 PRO TIP: Your first series purchase should be whichever theme resonates most personally. Don't start with "the most popular", start with what genuinely makes you smile.
Wacky Mart Series: Convenience Store Chaos
The Wacky Mart series celebrates convenience store culture with Labubu reimagined as snacks, drinks, and store items. This playful collection captures the aesthetic of late-night convenience store runs and that specific joy of finding your favorite treat.
The Wacky Mart series offers incredible variety. Explore the Wacky Mart PVC Figures, Wacky Mart Tumbler blind box, Wacky Mart Chips Pillow, Wacky Mart Earphone Case, and Squishy Charm Case.
Who should collect Wacky Mart: Snack enthusiasts, collectors wanting functional items, anyone who loves convenience store aesthetics, people seeking colorful displays.
Real talk: Wacky Mart might be the most "fun" series aesthetically. Nothing takes itself too seriously here, it's pure joy in collectible form.
Have a Seat Series: Lounging in Style
The Have a Seat series introduced a game-changing pose variation—seated Labubu designed to perch on edges and shelves. This collection emphasizes relaxation with softer color palettes and contemplative styling.
The Have a Seat vinyl plush blind box showcases this unique seated pose in various pastel and neutral tones, creating entirely new display possibilities.
Display possibilities: Perched on computer monitors, sitting on bookshelf edges, arranged along windowsills, positioned on desk dividers.
Who should collect Have a Seat: Office workers wanting desk companions, minimalist collectors, anyone with limited flat display space, collectors who like interactive positioning.
💡 PRO TIP: Have a Seat figures look amazing in pairs or groups along edges. Get 2-3 to create visual rhythm across your space.
Coca-Cola Series: Iconic Collaboration
When Labubu met Coca-Cola, collectible magic happened. This collaboration dresses Labubu in iconic red and white Coke branding, complete with miniature bottles, cans, and vintage Coca-Cola aesthetic elements.
The Coca-Cola series blind box features multiple variants celebrating different eras of Coke branding.
Why this collaboration works: Two iconic brands merging aesthetics, universal Coca-Cola recognition, nostalgic appeal across generations, clean color scheme, photography-friendly styling.
Who should collect Coca-Cola series: Coca-Cola memorabilia collectors, fans of brand collaborations, anyone who loves red and white aesthetics, collectors seeking crossover appeal.
Real talk: Collaboration series like Coca-Cola tend to appreciate in value faster than standard releases because they're more limited.
Big Into Energy Series: Powered Up Vibes
The Big Into Energy series channels energy drink culture with vibrant, high-energy styling. Think bold colors, dynamic poses, and that caffeinated aesthetic.
Check out the Big Into Energy Series vinyl plush pendant blind box featuring energy drink themes in electric colors.
Series highlights: Bold saturated colors (electric blues, neons, metallics), energy drink aesthetic, pendant format for portability, high-energy styling.
Who should collect Big Into Energy: Energy drink enthusiasts, collectors loving bold colors, anyone wanting portable pendant versions, people with high-energy personalities.
Exciting Macaron Series: Sweet Pastels
The Exciting Macaron series transforms Labubu into French pastry perfection with soft pastel colors and sweet dessert themes. Sophisticated sweetness for collectors who love food culture and gentle aesthetics.
The Exciting Macaron Series plush pendant blind box features macaron-inspired color schemes in dreamy pastels.
Color palette: Lavender and mint, rose pink and cream, lemon yellow and sky blue, soft peach and lilac.
Who should collect Exciting Macaron: Pastel aesthetic lovers, dessert and food culture fans, collectors preferring gentle colors, anyone building kawaii collections.
💡 PRO TIP: The Macaron series photographs beautifully against white or cream backgrounds. Perfect for Instagram aesthetics.
Why So Serious? Series: Moody Vibes
The Why So Serious series takes Labubu into darker, moodier territory with expressions that ask deeper questions. Appeals to collectors who appreciate emotional depth and alternative aesthetics.
Explore the Why So Serious Series vinyl plush pendant blind box featuring contemplative expressions and darker color palettes.
Aesthetic elements: Deep purples and blacks, muted earth tones, contemplative poses, introspective styling.
Who should collect Why So Serious: Alternative aesthetic enthusiasts, collectors seeking emotional depth, anyone tired of purely cheerful themes, people who appreciate contemplative art.
Naruto x Labubu: Anime Crossover Magic
When Labubu entered the anime world through Naruto collaboration, collectors from both communities lost their minds. This crossover features Labubu styled as beloved Naruto characters.
The Naruto x Labubu blind box transforms the fuzzy elf into shinobi warriors with recognizable character styling.
Crossover highlights: Official Naruto character representations, ninja styling and accessories, orange and black color schemes, appeals to dual fandoms.
Who should collect Naruto Labubu: Naruto anime fans discovering Labubu, Labubu collectors who love anime, crossover collectible enthusiasts, anyone nostalgic for classic anime.
💡 PRO TIP: Collaboration series sell out faster than standard releases. Don't wait—secondary market prices can skyrocket.
Pin for Love Series: Wearable Collection
The Pin for Love series transforms Labubu into enamel pins, creating wearable collectibles for bags, jackets, and accessories.
Choose between Pin for Love Blue (N-Z) and Pin for Love Yellow (A-M).
Pin characteristics: Enamel pin format, alphabet/letter variations, blue and yellow options, compact wearable size.
Who should collect Pin for Love: Enamel pin collectors, anyone wanting wearable Labubu, budget-conscious collectors, people who love personalization.
Choosing Your Series: Decision Framework
With so many series available, how do you decide which to collect?
The "Joy Test" Method
- Browse all series without looking at prices
- Screenshot or save favorites purely by visual appeal
- Review your saved choices, patterns emerge
- Start with the series that appeared most often
- Buy 1-2 blind boxes to confirm your love
Aesthetic-Based Selection
If you love bold, energetic vibes: Big Into Energy, Wacky Mart, Naruto
If you prefer soft, gentle aesthetics: Exciting Macaron, Have a Seat
If you want functional collectibles: Wacky Mart (multiple functional items), Pin for Love
If you collect across fandoms: Coca-Cola, Naruto collaborations
If you appreciate emotional depth: Why So Serious
Budget-Based Approach
Limited budget (1-2 boxes/month):
- Focus on ONE series
- Complete it slowly over time
- Trade duplicates aggressively
Moderate budget (3-5 boxes/month):
- Pursue 1-2 series simultaneously
- Mix standard and special editions
- Balance completion with variety
Flexible budget (6+ boxes/month):
- Multiple series in parallel
- Chase limited editions
- Build comprehensive collection
Series Completion vs. Cherry-Picking
Complete Series Collecting
Pros: Satisfaction of completion, impressive displays, clear goals
Cons: Expensive, might include designs you don't love, requires space
Best for: Organized collectors with dedicated display space
Cherry-Picking Strategy
Pros: Only buy what you love, budget-friendly, less pressure
Cons: No completion satisfaction, scattered aesthetic
Best for: Casual collectors, limited space, prioritizing personal joy
Hybrid Approach (Recommended)
- Complete ONE favorite series
- Cherry-pick from 2-3 other series
- Focus completion energy strategically
💡 PRO TIP: Start cherry-picking for your first 10-15 purchases. Natural preferences emerge, you'll notice which series you gravitate toward repeatedly. THAT'S your series to complete.
Common Series Questions
Which series is best for beginners?
Wacky Mart or Have a Seat. Both offer multiple formats at various price points and clear themes.
Do all series have secret figures?
Most blind box series include 1-2 secret variants, but pendant series and pins may not. Check before buying if secrets matter.
Can I mix series in displays?
Absolutely! Many collectors organize by color or theme rather than series. Labubu's consistent design makes mixing work aesthetically.
Which series appreciates in value most?
Collaborations (Coca-Cola, Naruto) and limited editions typically appreciate fastest. However, collect for joy, not just investment.
How long are series available?
Standard series: 6-12 months
Collaborations: 3-6 months (limited)
Special editions: Sometimes only weeks
Should I complete old series or focus on new releases?
Start with current series for retail pricing and active trading, then backfill older series gradually through patient hunting.
Start Your Series Journey
Ready to dive into Labubu series collecting? Whether you're drawn to the playful energy of Wacky Mart, the relaxed vibes of Have a Seat, or the crossover magic of Naruto collaboration, every series offers unique collecting experiences.
The best series for you isn't the most popular or the rarest, it's the one that makes you genuinely happy every time you see it. Start there, build strategically, and remember that collecting joy comes from the journey.
Shop authentic Labubu series at Bodega BLVD, where verified products ensure your collecting experience delivers satisfaction.
For more comprehensive Labubu information, check out our complete Labubu Collection Guide.
Which series will you collect first?